Produced by our friendly marketing team at Cornwall College Business who met up with one of their web design trainers who explained the importance of having an effective website.
1. Online purchasing is on the rise
Purchasing online is becoming the preferred method of buying for many. According to National Statistics purchasing online is on the rise. In 2013, 72% of adults bought goods or services online; this is up from 53% in 2008. Make sure your business maximises this opportunity by having an effective website. The online market is much more competitive so your website needs to stand out, contain good relevant content and be easy to use.
2. Raise the profile of your business
Many customers will arrive at your business online and an effective website can raise the profile of your business. Be mindful that your website is in essence your shop window, if it’s clunky and difficult to navigate through it will be damaging to your brand and look unprofessional. By making it user friendly, pitching it with relevant tone and language and displaying good quality images you will create the overall brand image you are aiming to achieve.
3. Reach a vast audience
Your website is a 24/7 sales and marketing tool which has the potential to reach a vast audience. However, be aware that the online world is fast moving and if you leave your website static it will be left behind. Keep your website refreshed, make sure you have good digital marketing campaigns in place to drive traffic to your website and make time for search engine optimisation (SEO).
4. Get more traffic to your website
Leading on from the last point, make sure you understand the importance of search engine optimisation (SEO). If your website is fully optimised you are much more likely to have more traffic come to your website. The importance of key words and phrases, headlines, body-text, metadata, tags, photos and video content is crucial. Search Engines will aggregate your content to determine the position your site will appear in the search results.
5. A well designed website that visitors find easy-to-use
Make sure your website is easy to use so that customers can find what it is they are looking for. The last thing you want to do is frustrate your customers so that they leave your website and go straight to your competitors. A good way of engaging how easy your website is to use is by looking at the bounce rate (the number of visitors who enter the site and “bounce” leave the site rather than continue viewing other pages.) on Google Analytics.
If you want to design, manage and build your own website, find out more about CCB’s How to Sell Online course. Regardless of your knowledge, this course will help you set up your own website with the popular and easy to use WordPress content management system.