Meercats, Daniel Craig & Blogging

Posted on: November 27th, 2014 by Jessica

Yesterday I joined the Leading Women group for their training course on ‘Blogging for Business’ lead by the lovely Tracey Rickard at the Business Space, Truro.

Having dabbled in a bit of blogging previously, I attended mainly for motivation (which I guess worked, as I am writing this post!), to gain a few more ideas for inspiration and to meet some fellow Cornish businesswomen.

Here are a couple of things I learnt:

  • Write for a niche audience i.e. your current and future customers. Get them looking the same way (towards you!) and hold their interest by answering their questions and solving their problemsThis is a picture of meercats looking in one direction
  • Blog regularly, once a week or once a fortnight. I have been guilty of this. Sometimes writing a blog post just falls to the bottom of the list.
  • Share, share, share. Once you have published your blog post on your website, share it. Use Facebook, Twitter and LinkedIn as well as other appropriate social media platforms for your business.
  • Use interesting photos. Thick streams of text is boring, use photos to capture interest. To demonstrate this point, Daniel Craig was put on widescreen in the conference room – definitely something interesting to look at 10am on a Wednesday morning.

Image of Daniel Craig

For more interesting facts and tips, check out Tracey’s blog.

Leading Women training courses take place across all three of our Business Spaces located in Truro, Plymouth & Launceston. Take a look at their events listings for 2015. 

 

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