Yesterday I joined the Leading Women group for their training course on ‘Blogging for Business’ lead by the lovely Tracey Rickard at the Business Space, Truro.
Having dabbled in a bit of blogging previously, I attended mainly for motivation (which I guess worked, as I am writing this post!), to gain a few more ideas for inspiration and to meet some fellow Cornish businesswomen.
Here are a couple of things I learnt:
- Write for a niche audience i.e. your current and future customers. Get them looking the same way (towards you!) and hold their interest by answering their questions and solving their problems
- Blog regularly, once a week or once a fortnight. I have been guilty of this. Sometimes writing a blog post just falls to the bottom of the list.
- Share, share, share. Once you have published your blog post on your website, share it. Use Facebook, Twitter and LinkedIn as well as other appropriate social media platforms for your business.
- Use interesting photos. Thick streams of text is boring, use photos to capture interest. To demonstrate this point, Daniel Craig was put on widescreen in the conference room – definitely something interesting to look at 10am on a Wednesday morning.
For more interesting facts and tips, check out Tracey’s blog.
Leading Women training courses take place across all three of our Business Spaces located in Truro, Plymouth & Launceston. Take a look at their events listings for 2015.