How to organise a smash-hit event

Posted on: March 17th, 2015 by Jessica

People attending a Congress

Define your objectives & your budget

Firstly, why are you holding this event – what is its purpose? Is it to share information, build brand awareness, make money through paid-for attendance or a combination of all three? Setting clearly defined objectives will keep your focus throughout.

What is your budget? It is possible to hold a great event on a shoe-string; you just need to know what that it.

Define your audience & your content

Who are the best people to get to your event in order to achieve your overall objective? Think about the content draw – what will get bums on seats? Think of the benefit to your target delegate, not just for you.

Find the right venue & date

Cornwall has a plethora of great venues to suit need and budget, ranging from grand hotels set in idyllic settings to a basic village hall. Leave 3 months minimum when planning an event. Remember to consider public holidays; school holidays and any other major events running at the same time

Marketing your event

Where are your audience looking? Post your event on your website and use social media platforms such as Twitter, Facebook and LinkedIn to share your event. Advertise on local community networks, such as your local chamber of commerce and don’t forget your local press will often feature events.

On the day

To ensure it goes well on the day – plan plan plan. Plan if only to ensure your stress levels are kept to a minimum on the day! Closely liaise with your venue, they will have a team of people who assist and coordinate events every day..

About the Business Space Group

The Business Space Group has three venues across Cornwall & Devon located in Launceston, Plymouth and Truro. All are centrally located, close to parking and local amenities. There is an onsite team at each venue who will advise on facilities & help to ensure your event runs smoothly. We can cater for up to 100 delegates as well as provide small meeting rooms for some time for you to work away from the office. Each venue serves refreshments and homemade catering from carefully selected caterers. Whatever your next event, we can help to provide a flexible space to suit your need.

The Business Space Group Truro | Launceston | Plymouth 01872 265 681